Resources Library by ANA

Hopelessly devoted?

In this paper a new method of data analysis is presented for gaining insight into the degree of dedication among radio listeners to the various radio stations in the Netherlands. Radio data collected in the Continuous Radio Audience Survey 1 during...

Catalogue: Radio Research Symposium 1995

Authors: Henk Van Zurksum, Suzan Ekelenkamp

Company: GfK

July 1, 1995

More than just counting

Lakeside Shopping Centre, the largest in the south of England, is the subject of this presentation. A wealth of research has been conducted here over the 5 years it has been open. The purpose of the presentation is to demonstrate the types of...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Heather Davis

June 15, 1995

Panel data friend or foe?

Royal Mail, the letter delivery business of the Post Office, subscribed to a bespoke consumer panel comprising 1000 households in April 1985. This paper briefly examines the day to day operation of the panel, including agency input and traces the...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Nick Francis

June 15, 1994

The relationship between primary producers and the processing sector

This paper employs a business-to-business relationship marketing perspective to investigating and quantifying the relationship between Australian grain growers and an agribusiness food processing firm. The next section provides the conceptual...

Catalogue: Seminar 1994: From Farmer To Consumer

Author: Michael O'Keeffe

June 15, 1994

End consumption of cement and ready mixed concrete

Cement is the base material for concrete. Ready mixed concrete is a rather homogeneous product which nevertheless has many uses. There is little reliable information available on the quantitative consumption of the products of the ready mixed...

Catalogue: B2B Marketing Seminar 1994: Reengineering Of Traditional Market Research

Authors: Wim Kramer, Will J. A. Nelissen

June 15, 1994

Small scale panel reveals facing turnover secrets

The aim of this paper is to illustrate the experimental scheme which our company is running involving the use of a small scale panel of retail points of sale intended specifically for estimation of one parameter: the facing turnover per facing unit....

Catalogue: Seminar 1994: The Changing Faces Of Panel Research

Author: Leonardo Marchignoli

June 15, 1994

The in-home and out-of-home viewing patterns of European businessmen in seventeen European countries

For the past four years CNN International has researched the viewing habits of business Directors and Senior Managers. This necessitates estimating the numbers of such individuals by country (in 1993 in 17 countries!) using the diverse statistics...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Elizabeth Rintoul, Hilary Zamick, John Clemen, Colin Shaddick

May 1, 1994

Sampling Jordan

Several common problems in designing and evaluating nationally representative sampling frames for countries in the Middle East are identified, with Jordan being used as a case study. Due to the absence of reliable information on several key...

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East

Author: Mark Eggerman

Company: British Broadcasting Corporation (BBC)

January 1, 1994

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Milton Vahue, David Pring

September 1, 1993